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Selling Guide

The Property Selling Process

Pomp Properties are here to help at every stage of selling. Our guide to selling your home gives you an insight into what to expect throughout the sales and conveyancing process.

Property Valuation

Establishing an achievable sales price is an important first step when it comes to selling your property. Correct pricing enables you to ensure that your property can be sold in a time frame that suits you.

As local experts, Pomp Properties apply our in-depth knowledge of both local market conditions and trends to recommend an asking price and marketing strategy which will maximise viewing activity and the level of offers received.

Marketing your property

With the majority of buyers now searching online, creating innovative marketing strategies and showing your property to its full potential is a priority when selling your home or investment. The right imagery, description, and placing your properties on the right channels for your potential buyers is what we do best.

In addition to ensuring that your property is listed on the major property portals, we also have a well marketed website, thriving social media channels, and a prominent location in The Royal Borough of Kensington and Chelsea.


First impressions really do count when it comes to selling your property, therefore it’s wise to make sure that it can be seen in the best possible light! We will discuss with you the best times of the day and week to present your property and do our best to arrange appointments around these times. Many considerations need to be made, including your normal weekly patterns, parking availability, traffic levels, children and pets, light levels and garden aspects.

In many cases, we can arrange a well organised open day which is a great way for you to showcase your home with minimum disruption as it takes place on just a single day.


Choosing the right offer on your home can be about so much more than price. That’s why we undertake our best endeavours to properly qualify any potential purchaser before they view – taking into account their current position – for example, if they are a cash purchaser, or have a property to sell, and their ability to proceed. 

Choosing to accept or reject an offer is entirely up to you. In addition to the price offered, you should always consider further aspects such as the financial ability of the buyer to proceed, whether they are in a chain, their desired timescale and whether any conditions are placed on the offer. If the initial offer is rejected, the prospective buyer may come back with further offers and negotiations will continue.

The Conveyancing Process

Once you have accepted an offer, we will prepare a memorandum of sale which sets out all of the details of the purchase. This is sent to all associated parties, including the solicitors acting for both you and the purchaser. Should you need assistance in finding a conveyancing solicitor – we can recommend one for you.

Our sales progression service means that we will liaise with your buyer's mortgage lenders (if there is one), and co-ordinate both parties' solicitors to make the sales process as smooth as possible.


Exchange of contracts takes place on an agreed date and is the point at which contracts are signed by both parties and exchanged via your solicitors. Your buyer will also lodge their deposit with your solicitor. At this stage, the property sale becomes legally binding and a completion date will be set.


Put simply, completion day is the day on which the sale is completed! On the day, your buyer’s solicitors will transfer the outstanding money (minus the deposit) to yours. Once this has been received your solicitors will inform us that the keys can be released to the new owners.